Reset, Rebuild, Reclaim! January LIVE Challenge
21 days to Reset your habits, Rebuild your strength, and Reclaim the energy and focus your career demands
Optimize your physical presence, sharpen your mental edge, and engineer sustainable performance in 2026 with our 21-day LIVE challenge.
- 21 Daily Performance Tips
- 15+ LIVE Guided Workout Sessions (+ recordings)
- Private Facebook community access
- LIVE Q&A sessions throughout January
- FREE BOOK: "6-Pack ABS for Keyboard Warriors"
- Prize Raffle eligibility at 80%+ completion
Less than one coffee per day. Transform your entire year.
7-Day Money-Back Guarantee. If you're not satisfied within the first 7 days, we'll refund your €19—no questions asked.
Challenge Dates
January 12, 2026 to February 1, 2026
Time Commitment
15-30 minutes a day
5 LIVE workouts per week + daily wellness tips
Support
Expert LIVE coaching & Facebook community
Guided by an engineering leader and CTO who's been in your shoes
Flexible protocols designed for demanding schedules PLUS real-time support from high-performing peers in our private Facebook group
Is Full Stack January for You?
Does any of this sound familiar?
You've achieved professional success, but your physical fitness has taken a backseat – and you're starting to feel the impact on your energy, focus, and executive presence
You know you need to prioritize fitness, but between meetings, deadlines, and family commitments, finding time feels impossible
You're tired of generic fitness advice that doesn't account for the cognitive demands of leading engineering teams and making high-stakes decisions
You have limited time and mental bandwidth, and the last thing you need is another complicated system that requires extensive research and planning
You want to look and feel like the leader you are – someone who signals discipline, high performance, and the capacity to handle whatever comes next
If you answered YES to any of the above, then you're in the right place.
Are you ready to engineer your best self?
Join Full Stack January and by the end you'll have reset your habits, rebuilt your strength, and reclaimed the energy and mental clarity you need to perform at your peak.
The hardest part isn't knowing what to do – it's consistently showing up. Our 21-day LIVE challenge makes it simple to move your body daily with minimal time investment. Follow the protocol, burn fat, build strength, and experience the compounding returns of consistency.
Physical fitness isn't vanity – it's infrastructure for cognitive performance. Regular movement optimizes brain function, improves decision-making, and increases stress resilience. You'll think clearer, focus better, and lead more effectively.
Strategic aesthetics matter. When you look fit and energized, you signal discipline, high performance, and capacity. People treat you differently when your physical presence matches your professional authority.
We understand demanding calendars. That's why Full Stack January is engineered for efficiency – 15-30 minutes per day, anywhere, anytime. No commute to the gym. No hour-long sessions. Just minimum effective dose protocols that deliver maximum ROI.
This isn't about motivation – it's about building systems. Our structured 21-day LIVE challenge removes decision fatigue and creates momentum. Show up, follow the plan, and let consistency compound into lasting transformation.
Beyond physical changes, you'll experience what it feels like to be fully optimized. Better sleep. Higher energy. Improved mood. Increased confidence. Your body and brain working in sync to support your highest performance.
No one builds alone. Join a community of tech leaders in our private Facebook group who understand your challenges and share your commitment to excellence. Experience real-time accountability and encouragement from peers who are executing at the same level.
Show up consistently and you'll be eligible for premium prizes including co-branded jump ropes from Elite Jumps, unprecedented 70% discounts on our premium coaching programs, and exclusive equipment deals from Eryx Fitness. The more you complete, the better your chances.
🎁 Exclusive Bonus
FREE BOOK INCLUDED
Your complete guide to fitness transformation designed specifically for busy tech professionals. Use this book alongside the challenge to accelerate your results and build sustainable habits that last beyond January. This isn't generic fitness advice – it's a system engineered for people who spend their days in front of screens making high-stakes decisions.
Why You Can Trust Me
Meet Your Coach
I spent over 20 years leading engineering teams and shipping products for Fortune 500 companies like Samsung and Panasonic.
I know what it's like to be professionally successful while your physical health declines. The stress, the long hours, the prioritizing everything except yourself.
When I hit my breaking point, I lost over 45 kg and became a Certified Personal Trainer and Nutrition Adviser – not to leave tech, but to help tech leaders like you optimize the most important system you'll ever manage: your body.
If you're looking for a science-based, time-efficient approach to fitness that actually fits into your demanding schedule – an approach designed by someone who understands your world – come join us for Full Stack January.
We're going to optimize your performance LIVE, together, and have some Serious fun doing it!
"Ivan understands the unique challenges of tech leadership. His approach isn't just about fitness – it's about optimizing yourself as a system. The results speak for themselves."
— Tech Leader, Fortune 500 Company
"I've tried countless fitness programs, but none of them 'got' the cognitive demands of my work. Ivan's performance engineering approach finally gave me sustainable protocols that work with my schedule, not against it."
— Engineering Director, Tech Company
"The strategic aesthetics concept was a game-changer. I didn't realize how much my physical presence was impacting how people perceived my leadership until I transformed it."
— CTO, Startup Founder
Transformation Gallery
Real results from our community
My own transformation has been nothing short of life-changing. Down from 120kg to 74kg of lean muscle, sharp focus, sustainable energy and confidence I never thought possible.
"I didn't know how bad I felt until I didn't feel that way anymore."
"Sharper mind, calmer leadership, better decisions — and a body I'm finally proud of."
"Lost 18kg and my afternoon brain fog completely vanished. At 49, I finally understand what peak performance feels like."
"My blood sugar stabilized in week 2, junk food cravings vanished by week 4. At 47, I stopped needing coffee after 2pm and finally have abs for the first time in my life. People keep asking what my secret is."
"From burnout and 105kg to running my first marathon at 78kg. At 52, my testosterone levels normalized and energy became consistent all day. I finally look and feel like the leader I am. This changed everything."
"The system fixed my sleep, killed my stress eating, and gave me a six-pack at 51. Board members literally asked if I had work done. My presence in the room completely shifted."
"Down 22 pounds, off blood pressure meds at 50, and my direct reports told me I seem "calmer under pressure." The cognitive clarity is unreal — I make better decisions faster now."
"I was skeptical about visible abs at 48, but here we are. More importantly, my cortisol is under control, I sleep 8 hours, and colleagues keep asking how I stay so energized during 12-hour days."
"Lost 15kg at 53, gained confidence I didn't know I was missing. My physical transformation made me more authoritative in exec meetings. The junk food cravings disappeared completely after week 3."
"Went from stress-eating through product launches to running half-marathons at 46. My blood markers improved across the board."
🏆 WIN AMAZING PRIZES
Complete 80%+ of the Challenge and Enter the Prize Draw
You don't need to be perfect – just consistent. Anyone who completes 80% or more of Full Stack January becomes eligible for our prize raffle. The higher your completion rate, the better your chances of winning.
Co-Branded Elite Jumps x FFN Jump Ropes
€50 value - Premium jump ropes co-branded with Full Stack Fitness
Unprecedented 70% Discount on Premium Coaching
Massive discount on our 1:1 coaching and self-paced programs
Exclusive Equipment Discounts from Eryx Fitness
Premium kettlebells, resistance bands, and training gear
The more you show up, the better your odds. Consistency literally pays off.
How to Join Full Stack January
THE FULL STACK JANUARY LIVE CHALLENGE INCLUDES
Challenge starts January 12, 2026. Register now to secure your spot in the LIVE experience.
Comparison
Challenge vs. Bootcamp
Choose the option that fits your goals
21 days to Reset your habits, Rebuild your strength, and Reclaim the energy and focus your career demands
- 21 Daily Performance Tips
- 15+ LIVE Guided Workout Sessions (+ recordings)
- Private Facebook community access
- LIVE Q&A sessions throughout January
- FREE BOOK: "6-Pack ABS for Keyboard Warriors"
- Prize Raffle eligibility at 80%+ completion
Intensive 92-day program combining fitness, focus, and career acceleration for engineers.
- 92 days of structured programming
- Weekly 1-on-1 coaching sessions
- Personalized nutrition & training plans
- DM Support 24/7
- Access to exclusive community
- Lifetime access to all materials
Questions
Frequently Asked Questions
Do I need to attend workouts live?▼
What if I miss a day or several days?▼
How much time does this require?▼
Who is this challenge for? Do I need to be fit already?▼
What equipment do I need?▼
What are the exact dates?▼
How do the prizes work?▼
Is the Facebook community private?▼
How do I access the challenge materials?▼
Is there a money-back guarantee?▼
What if I have more questions that aren't answered here?▼
Ready to Reset, Rebuild, and Reclaim Your Performance?
Join Full Stack January and transform your energy, strength, and mental clarity in 21 days.
€19 → 21 days of LIVE coaching & daily workouts